Ideas are the child of clarity. I have spend days and days racking my brain over what style of game I want to make, and the simplest ideas come from mixing real world experiences with a very colourful imagination.
My best ideas have often come from being in the shower. The combination of white noise the water creates as it falls and the tiny pitter patter of droplets on my head create just the right situation for an idea to spark.
And the idea was born.